The digital space is continually evolving and changing over time, and this alone makes it vastly different compared to the offline world.
Therefore, it is only appropriate that the marketing strategies employed by you should be unique and imaginative to attract an audience in the digital space.
The Houston Chronicle reports that every year 627,000 new businesses open, and a substantial portion of them operate online.
You might think that your digital marketing strategy effectively creates a good return on investment. What if you were wrong and just wasted your money?
For you to stop them and lead your company to success, let’s discuss the following deadly errors.
1. Setting up Your Website with a Generic Theme
You can use a pre-made theme if you need to build a simple website on a small budget.
Premade themes are available through the platforms like themeforest.net, Template Monster, Elegant Themes, and Athemes.
You can create a copy of a website that share the same layout with thousands of the websites. It will not look like a brand.
Moreover, the product is not going to meet your unique needs.
The demo versions of the generic themes look appealing, but they are not the websites itself. They are built by theme developers to display theme’s visual features, modules, plugins, and capabilities.
Considering you have only a few seconds to convince any visitor (paid or organic traffic), you obviously need a professional assistance.
Freelancers are ideal candidates for such jobs.
Expect to pay $2,500 – $10,000 depending on who you hire and how much customization is required.
It is the quickest way to create a website, as you would imagine. Compared to only a few years ago, it’s awe-inspiring how much variety and versatility is available in modern themes.
An experienced freelance web designer can serve you a hassle-free experience and save your time which is also the most important asset of the professionals.
You focus on your project by leaving the technical side to someone else.
As a freelance web designer, I also serve the generic theme customization; however, the websites I design do not share set of color, layout, information structure.
No need to remind that web programming and website design are two different fields:
- Web programming refers to the writing, markup and coding involved in Web development, which includes Web content, Web client and server scripting and network security.
- Website design refers to the user experience aspects of website development rather than software development.
Pre-made themes, beyond their out-of-the-box capabilities, are not intended to be your unique website.
2. Using Outdated Website
Think of an experience of your own if you land on an outdated website that looks awful, outdated, or ignored.
You assume some stuff: the industry behind the website. And most of the assumptions you have are not healthy. To yourself, you may think: “For these individuals, the business must be slow.
It doesn’t look like in five years they’ve touched their web.
WHY do I have to pinch my mobile on this website to zoom in? “I wonder if this company is still in operation at all.” Then you hit the BACK button and said well!” So, you should change the copyright date every year and update the blog of your company regularly.
If required, you can also employ a freelance blogger to write entries. Outdated product or service details can confuse clients and annoy them.
The goods and services you are selling must comply with current regulations, with financial assistance.
3. Non-responsive website
It is necessary to use responsive websites to grow up your business.
Usage of the Internet is no longer confined to the desktop computers of the past. Instead, people have access to the Internet from their houses, laptops, and phones.
Responsive design architecture offers the versatility for your website to view content attractively regardless of screen size. So, what’s a responsive style, exactly?
Responsive design refers simply to a website interface that automatically responds (scales itself to an array of devices (screen sizes) and resolutions. It’s smartphone and tablet compatible.
That way, you can access the same website on all of them without losing efficiency, whether you’re using a personal laptop, a notebook computer, or your phone.
The concept of responsive design is that when you browse the web on your phone and your computer without losing any of the consistency or ease of navigation, the same website will look fantastic.
When designing web and mobile pages, it is necessary to remain up to date with the most common screen sizes and resolutions.
4. Lacking Social Media Strategy
A social media strategy determines how the company can use social media to achieve its engagement goals and the medium and resources it will use to accomplish this.
It’s a simple declaration of intent at a basic level, outlining the goals and measurable objectives for using social media, and the target results you want to achieve.
A marketer with a strategy has a framework through which to plan, prioritize, execute, measure, and optimize.
It typically will lead to better results because the activity has direction.
If you invest in a social presence without a clear strategy, you will never know whether your campaigns are successful.
5. Creating a Website that is not Engaging
Communication is a core feature of most—if not all—websites. It can be one-way or two-way, and it’s going to happen on several diverse levels. Years ago, when the Internet was fresh, online contact was primarily restricted to supplying information to each other.
There was little to no such thing as an attractive website. However, as the Internet evolved, it was also important to engage visitors in a discussion.
The Internet is social today. And that’s exactly what people think when they’re going online.
We’re also searching for information or other material that people have shared with us. But at the same time, we’re trying to respond to those people.
We’re trying to express our opinion. We want to contribute—support other people. Tell the questions. And most of all, we want to get to know the people we’re meeting online.
So, be careful while making a website if you want to boost up your business.